Online Marketing

904local Offers the Following Services:

Search Engine Optimization (SEO) / Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is an umbrella term used to describe promoting a website or web page’s visibility or placement within search engine results. SEM can include search engine optimization, paid placement, pay per click advertising and link advertising.

Search engines like Google, Yahoo and Bing use complex programs called algorithms to determine where individual websites or web pages will rank in their search results. Generally speaking, the higher a website ranks in the search results, the more views or traffic that website will receive. Search Engine Optimization (SEO) is the process of improving a website’s ranking within the natural search results to generate more traffic. SEO involves the use of many tactics. Some of the tactics used are link building, keywords, article writing, press releases and indexing – just to name a few.

904local has mastered the art of Search Engine Optimization. It takes a great deal of effort to stay ahead of the search engines and we are continually optimizing and updating our techniques to make sure that your business gets maximum exposure.

Local Maps Optimization

Since Google introduced its maps listings (formerly Google Local/ Google Places) more and more people are finding the local businesses and services online. For any given key term search, plumbers in Jacksonville for example, Google displays the top map listings for that search above the organic (non-paid) results.

Many people will not look past the maps results when searching for a product or service because businesses that show up in the map are generally seen as trustworthy and relevant by Google. Having your Google Places Page optimized helps you to show up in the maps listings and ensures that you will capture more traffic than your competitors. As with other types of SEM, there are many techniques for optimizing maps content including citations, reviews, pictures, and video.

Maps Optimization is one of the most cost effective ways for a business to start capturing online traffic. If you are on a limited advertising budget, don’t have a website yet, or just want to test the waters of online marketing – 904local’s Maps Optimization services may be perfect for you.

Web Design

A good looking website should be more to your business than just an online business card. Your website should explain who you are, what you do, and encourage the reader to take action and call or buy. The process of web design should incorporate not only what is esthetically pleasing to the eye, but also the function of the website itself.  Whether your website needs a full overhaul, a little “tune up” or if you are starting from scratch – 904local’s Web Design Services can get your website moving in the right direction.

Copywriting

It’s no secret that top advertisers pay huge sums of money to the best copywriters. Professional copy can make the difference between someone reading your ad, visiting your website, or ultimately deciding to purchase from you. Proven copywriting practices should be used in all aspects of your business advertising.

Pay Per Click Advertising

Have you ever noticed when you perform a search on your favorite search engine that there are “sponsored results” at the top of the page and down the side? These are paid advertisements and they are highly effective. Companies that advertise using pay per click may have their ads show dozens of times on any given day but they only pay when someone clicks that ad to go to their website. Furthermore, a company’s ads will only show when specific search terms are keyed into the search box. The result is laser targeted marketing. Imagine being able to put your ad in front of someone at the exact moment when they are searching for it.

Using 904local to manage your businesses online advertising campaigns means that you have the top professionals in the industry working for you. Our team has managed online advertising campaigns for Microsoft, Ford Motor Company and many other Fortune 500 companies. Put 904local to work for your business and enjoy more exposure, more customers, and more revenue.

Reputation Management

As more people look for businesses and services online, the amount of information that becomes available is quite surprising. Any business with an online presence has to be on the lookout for what people are saying. There are dozens of places online where someone can submit a review about your business. These reviews should generally be good and encourage others to use your products or services. Everyone knows though, that you can’t please every customer all of the time. While no one can stop the wrong things from being posted about you or your business, you do have a choice in how you manage your online reputation.

904local uses proven techniques to manage your online reputation and ensure that a couple of bad reviews don’t cost you new customers in the future. Take charge of your businesses reputation with 904local’s Reputation Management Services and protect your good name.

Customer Retention

Do you know who your customers are? Sure, you probably know some of them by name, but wouldn’t it be nice to be able to remind your customers to come back every once in a while? Most businesses focus their efforts on finding new customers, but many businesses forget to keep track of the people that are already buying from them.  Staying in front of your customers means more repeat business for you. 904local uses proven strategies to help businesses keep their customers coming back for more.  Techniques like targeted text messaging, promotions, and direct response marketing are just a few of the ways that 904local can help your business.

Mobile Ready Websites

Did you know that 31% of U.S. mobile phone owners had a smartphone as of December 2010? That number is expected to almost double by 2012. What does this tell us? People are taking the internet with them everywhere they go. Smartphones are rapidly becoming the medium your customers use to quickly jump online. Ever heard the expression “there’s an app for that?” Well chances are, if you can think of it- there’s an app for it. But what about your business’ website? Can your customers see your website when they use their mobile internet device? This is something that many businesses overlook and that can be a costly mistake. Potential  customers are looking for your products and services, many times from their car and while they are driving. 904local can make your website mobile ready and even create a custom app for your business.

Call 904local Today to Get Your Free – No Obligation – Consultation!

How It Works – How Much Does It Cost?

Every business presents its own unique opportunities and challenges. Here at 904local we have learned that there is no one service or combination of services that works for all businesses all of the time. We don’t have cookie cutter pricing because we’re not offering cookie cutter services.

We take our commitment to you and your business very seriously, and before we can tell you how much our services will cost for your business – we need to find out exactly what your needs are. We do extensive market research combined with an in depth analysis of your business, your current marketing and your goals before starting any new project. It’s this kind of preparation and attention to detail that sets us apart from everyone else.

Call us today.